LEARN ABOUT

Effective giving, how to choose where to donate and why giving effectively matters

We can make a difference

You could save at least ~1.2 lives a year

The scale of poverty can often feel overwhelming, yet the majority of us reading this are in an incredibly fortunate position. Did you know that if you were earning £30,000 per year post-tax, you’re in the richest 2.1% of people on the planet? If you were to donate 10% of your income, £3,000 each year could fund the distribution of 836 insecticide-treated bednets or more than 4,354 treatments for schistosomiasis. This is equivalent to saving ~1.2 healthy lives per year if you gave to high-impact charities.

How much impact could you have?

With the rise of evidence-driven interventions, we each have an unprecedented opportunity to transform lives. We have already made significant progress, with extreme poverty rates cut in half between 1990 and 2015.

Check out this Impact Calculator to see just how far your donation can go.

Why we give

~700 million people around the world live in extreme poverty, surviving on less than £1.50 per day. This forces people to make impossible choices for themselves and their families regarding healthcare, food, water, education, and housing.

Diseases associated with extreme poverty kill millions of people every year. ~14,500 children under the age of five die every day from completely preventable causes, such as malaria, diarrhoea, or malnutrition. Millions more are stunted or suffer chronic disease.

If these illnesses and ultimately, deaths can be prevented or treated through simple and affordable interventions, we can and should do something about it.

How to give effectively

By giving effectively, we can make the world better for all its inhabitants, for generations to come.

Take Action

Let’s change the norms around charitable giving and remove the taboo around talking about charity; the more we debate, discuss, and inspire each other, the closer we get to a better world.

A decade of charity research has revealed something astounding: you can often have 100x more impact by donating to the best charities.

If you have a high-paying job or the ability to pursue one, you can have a big impact by donating a significant portion of your income to cost-effective charities.

Give money to charity through your employer pre-tax (but after National Insurance).